Brian Kimberlin

Batteries and the bottom line By Natalie Hope McDonald It's a fairly simple equation: The more portable electronics products consumers buy, the more batteries are sold. And those portable electronics products have been enjoying an upsurge in popularity lately so it's not surprising that according to 2003 AC Nielsen Panel Data, the dollar sales of lithium AA batteries grew 25 percent in 2003. To answer the call for more power, the usual suspects have all introduced bigger, juicier batteries with the promise of longer life spans. Lesser-known manufacturers are also getting out there. For instance, Electric Fuel, a newcomer on the market, has made its debut with

Powering Up Portable Product Sales By Natalie Hope McDonald The "unplugged generation" — that's how Winner International describes its battery users. The maker of the new Juice batteries reports that battery usage rose 50 percent in the last decade, thanks to an increased investment in portable devices like digital cameras, phones and PDAs. It means that, as more users require even greater portable power, resellers are looking to rechargeables for profitable solutions. "The technology and rechargeable battery business [in general] is really strong," said Martin Goldberg, president and CEO of Lenmar. "It's one of those recession-proof industries. When people buy new equipment, they want

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