Brian Maynard

Nostalgia is like a buzz in the air, with consumers looking backward as much as forward when making style choices in furnishing and decorating their homes. Otherwise, why would you see clawfoot tubs and white porcelain faucet levers and cross-handles in cutting-edge plumbing showrooms? And how else to explain the rise in popularity of dark Mission-style furniture once deemed nearly worthless, or the double-digit sales growth of such retro-styled appliances as Heartland and Elmira Stove Co. have brought to market? Is retro really moving in? Has the stainless-steel commercial look finally run its course? No, and again no, said James Ruberti, executive vice president-marketing for Brown

Baby Boomers Propel Upscale to The New Cycle By Mervyn Kauffman Has lifestyle marketing altered the sales structure of the appliance business, or are appliances still a commodity? The answers--there's no simple yes or no--proved as multi-faceted as the question. "It's not so much that consumers have responded to lifestyle marketing but that the market has responded to consumer demands primed by the country's longest postwar expansion since the '60s," said Carolyn Scott of McCoy, Scott & Co., which handles the Association of Home Appliance Manufacturers' portable appliance data program. This story is common to most consumer categories. "When a retailer says his average

More Blogs