Bruce Hawver

Editor in chief of Dealerscope

Gaming accessories supplier SteelSeries, which widened its U.S. retail presence to just past the 5,000-outlet mark last year with its entry into the GameStop retail chain, has announced today that Best Buy will sell a select range of its products beginning next month.  The products will include the compact 3H Headset, the MERC stealth keyboard and the World of Warcraft MMO gaming mouse.

The Denmark-based gaming accessories maker SteelSeries has been a fixture in the European market since its inception in 2001. Now, the company, with a base in the Chicago area, is poised to broaden its distribution in the U.S. beyond its current Internet sales footprint. The company plans to more widely address a 55-million-household gamer demographic, with what newly appointed CEO and former Motorola executive Bruce Hawver says is a “gamer-driven” product suite offering “winning is everything” features that give users a competitive advantage – and dealers product margins ranging anywhere from 30 to 40 points. The brand is also in the 21-store

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