How do you keep your sales floor fresh just a year after adding a “lounge” complete with play areas for kids and free beverages? If you’re Kurt Seelig, owner of Cardinal Camera in Lansdale, PA, you build another lounge. “I’m thinking about putting in 2 large-screen plasmas, one for store promos and the other for kids’ DVD’s,” says the second-generation retailer, who will introduce another lounge-area in his store this month. “We’re calling the new one the ‘creative lounge,’” he says. “It’ll be a place where people can spend time making photobooks, greeting cards, scrapbooks, collage posters or framed collage prints. We want

More Blogs