It's important to be creative to reach the mobile navigation consumer and close the sale By Janet Pinkerton If a salesperson has only a minute to get a customer engaged in a mobile navigation demonstration, what can he or she do? Jim Yamasaki, Kenwood's navigation product manager, suggests, "Ask what their address is and then punch it in and show them the view of the area where they live. They'll be blown away in 30 seconds when they see how detailed the mapping is—it's pretty cool." Know your product in detail, Yamasaki urges. "When customers are purchasing a $3,500 to $4,000 navigation

By Brett Solomon Souping up your vehicle and then showing it off. It remains one of the quintessential American activities. American Graffiti was all about having your vehicle more 'tricked-out' than the next guy's, then cruising it on the strip on a warm weekend night. Well, as one pundit of the import performance phenomenon noted, "It's like 1955 all over again." But instead of traditional Detroit iron, the younger demographic has turned to Honda, Toyota, Mazda and Mitsubishi for the platforms to create rolling masterpieces of vehicle personalization. Moreover, they are spending huge dollar amounts to achieve the 'ultimate ride.' This new

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