Cat Fowler

Elan takes a chance at hosting its own dealer conference By David Dritsas Elan Home Systems wagered that it could host a two-day conference for its network of dealers, hoping that many of them would make a trip off the beaten path to Lexington, Ky., home to horse racing, bourbon and Elan's corporate headquarters. The bet paid off in spades, as approximately 380 people attended, beating the company's most optimistic expectations. The population ranged from owners to salespeople to technicians. "I was hoping for 150," said Cat Fowler, director of marketing for Elan, "but by the the end I was unfortunately turning people

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