Charlie Giancarlo

Networking giant Cisco over the next year plans to deliver a full marketing, sales and training campaign aimed at big-box, regional and small retailers, Cisco chief executive John Chambers told Dealerscope during an exclusive meeting with select members of the industry’s leading publications. “We help lead our partners to develop profitable go-to-market strategies based on how consumers purchase products,” Chambers said on the eve of his keynote speech at CES in Las Vegas, referring to the marketing, training and sales support Cisco executives say they will roll out to retail partners of all sizes in support of its new focus on a variety of

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