Chris Cook

The organizers of MERA KnowledgeFest are expecting the largest turnout in the history of the event, with MERA President Chris Cook writing in an email that more than 1,000 industry professions are expected at the show. The show starts Monday at the Gaylord Texan resort in Grapevine, Tex., and continues through Wednesday.

GRAPEVINE, TEX.- In a wide-ranging exclusive interview with Dealerscope at MERA's KnowledgeFest in Dallas Monday, MERA Executive Director Chris Cook expressed happiness with the event so far, named smartphone integration as the most significant trend in the industry and discussed challenging facing the business.

As a result of its board of trustees’ 2005 strategic planning session, the Mobile Enhancement Retailers Association (MERA) established a new focus, outlining new goals to drive the association as it aims to elevate the success of specialty retailers in the mobile enhancement industry. One of the stated goals was that “MERA will be the first place retailers turn for industry insight and guidance.” To this end, MERA’s primary objective is to “increase our ability to collect, categorize and analyze data on emerging industry issues.” With input from select industry professionals who comprise MERA’s newly formed Forecast Advisory Committee, MERA has compiled its first

What better way to check the pulse of the mobile electronics industry than to go to the people who shape it? Dealerscope gathered top executives from four mobile market leaders and asked them to provide unique, insiders' perspectives on various aspects of the industry. To help guide the conversation, we asked Consumer Electronics Association's Mobile Division Staff Director Chris Cook to serve as moderator. AT THE TABLE: Jim Minarik CEO, Directed Electronics Keith Lehman VP, Car Electronics, Kenwood USA Dan Murphy Senior VP, Product Marketing & Distribution, XM Satellite Radio Chris Dragon Director of Brand Marketing, Harman Electronics Steve Koenig Senior Manager of Industry

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