Chris Krawczyk

Today, consumers have embraced digital cameras, and it's not just the instant-gratification factor to blame. As the technology matures, prices go down and opportunities for digital-image printing and sharing increase. "Consumer acceptance always depends on consumer expectations," said Jon Sienkiewicz, vice president, digital imaging, Minolta's Consumer Products Group. "For digital still cameras, much like any type of image capture device, expectations are predicated on the intended application." Today, he said, consumers are better informed about the capabilities of digital cameras, inkjet printers are now able to produce photo-like prints, and "popularly priced" models in the 2-megapixel range provide good image quality. "The expectations curve

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