By David Dritsas and Janet Pinkerton is a bet that women like and will buy consumer electronics in volume. And Laurie Novi, Kate Connors and other employees and board members at parent company so far are willing to take the gamble. was originally the online retail portal for Cambridge Soundworks, first launched in 1995. In October 1999, reorganized itself into a full-blown e-tailer, offering products from several other manufacturers. In February 2000, launched, a Web site that sells the same products but gears the site's look and information to appeal to women. was the brainchild of the

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