Cox Cable

Alex Haynes, Jr., Owner, Dewey’s TV & Home Appliance, San Clemente, California Alex Haynes, a second-generation retailer at Dewey’s TV & Home Appliance in San Clemente, California, has spent his adult life presiding over a 10,000 square foot store (including the warehouse) that’s been traditionally 70% appliances, 30% electronics...until this year, when flatpanels have pushed his sales to over 3 million/year and inspired him to rework his marketing model. “Electronics are what’s hot this year, and I do a lot of advertising for high definition TV’s on local cable. I saw that they [Cox Cable] were running ads for their high definition services. So, I

By Gary Arlen President, Arlen Communications The National Cable & Telecommunications Association annual convention in New Orleans last month felt and looked just like any other home entertainment extravaganza. Not only were Sony, Panasonic, Samsung and a familiar roster of manufacturers showing off their latest digital tuners and monitors (all compliant with the latest cable-ready standards), but both ends of the sprawling exhibit hall were anchored with visionary pavilions featuring home reception and networking paraphernalia. Just as CES and other electronics trade shows have beckoned cable and telephone executives to savor their wares, so has the annual cable TV marketplace drawn hardware and software vendors eager to

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