Craig Birmingham

Editor in chief of Dealerscope

Dealerscope caught up with the Business & Consumer Solutions’ VP & GM at the distributor’s BCS Connections event in early April; he offered his take on business, hot categories and trends shaping resellers’ future

The Ingram Micro Consumer Electronics business unit of Ingram Micro announced at its annual vendor and dealer show in Scottsdale, Ariz. Tuesday evening that it is rebranding itself as Consumer Technology Solutions, a business division within Ingram Micro. All three elements of the new name – Consumer, Technology and Solutions – are the three “ingredients” that define the “why” of the decision, said Craig Birmingham, vice president and general manager, Consumer Technology Solutions.

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