At the IBM Speech Technology Innovation Conference this week in New York City, IBM and Avoca Semiconductor, a developer of voice user interface solutions, announced a partnership with All Media Guide, a provider of music and entertainment content, to support voice control and search on digital entertainment devices, using IBM Embedded ViaVoice speech recognition technology. Beginning with digital music, Avoca and AMG will co-create and design products that make voice an intuitive and easy way to interact with personal media collections. The companies predict that using speech to control a media center or portable media player will become a more natural and

Eight Decades of Advertising and Merchandising Consumer Electronics By Joe Paone and Collin Keefe You could say consumer electronics and appliance advertising and merchandising has been all about windows these last 80 years. Store windows stand as the ultimate synthesis of advertising and merchandising, attracting customers into the store and delivering marketing messages (advertising) while promoting and displaying products on the retail premises (merchandising). The windows of the 1940s were those of the family-owned independent dealers, stalwarts of Main Street, anchors in the commercial districts of downtown U.S.A. The windows of the late 1950s began to look more global, as Japanese manufacturers entered the

More Blogs