Dave Peet

Editor in chief of Dealerscope

Sound United, a division of DEI Holdings which owns the Polk, Definitive Technology and BOOM brands, today announced a new channel-based sales strategy to drive key business initiatives and enhance resources.

Effective May 1, according to the announcement, Sound United will shift “a substantial amount of resources” into the audio specialty channel by appointing current Definitive Technology Executive Vice President, Dave Peet, to the newly created role of Executive Vice President of Sound United.

More Blogs