Dave Robison

Editor in chief of Dealerscope

DSI executive vice president Jerry Satoren painted a rosier profit-landscape picture for 2012 vs. 2011 for independent dealers who comprise the customer base for the Consumer Electronics division he has headed since a sales reorganization in January separated CE and the company’s satellite businesses into two groups. 

DSI Systems announced Wednesday that Dave Robison has stepped down from his position as CEO. He will remain on the board and "concentrate on strategic endeavors," the company said.

Dealerscope is resurrecting "What They're Thinking," a series of interviews/conversations with CE industry execs currently making headlines. Please feel free to offer suggestions of any industry executive that you think would generate an interest interview. Janet Pinkerton spoke to DSI's Dave Robision, who recently made news with his video in support of independent CE dealers. In this portion, Robison talks about his early days in the business and how the industry has changed. Stay tuned next Wednesday for the second half, in which Robison expresses his views on the big-box chains and the current state of the industry.

My father and I started the business 25 years ago. For the first five years I was the only employee. I was 25. Started by going door-to-door in rural Iowa with a trailer behind a pickup truck, pulling an 11-foot diamond-shaped satellite dish, offering a free overnight trial of a C-band satellite system.

I'd dig the hole by hand, mix the concrete in a wheelbarrow, dig the trench with a shovel and install the whole system start to finish.

DSI Systems President Dave Robison recently protested outside a Walmart store, as well as Best Buy and Home Depot in order to "fight for the independent retailer."

DSI Systems last week held its first Vendor Summit, drawing more than 100 account executives and senior managers to DSI's home base in Des Moines, Iowa.

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