David Cortese

When the entertainment industry launched direct-to-store delivery of DVDs more than 10 years ago, the category’s overall success was rooted in the collaboration between the retailer providing point-of-sale information and the studio turning that data into actionable market intelligence and taking control of the process. For the first time in retail management history, the roles of the players in the supply chain had been rearranged. The role of monitoring product on the shelves was passed from the retailers to the suppliers— wholesalers, manufacturers, distributors—who now had to manage their own product and decide when to replenish the retail shelves. The result was significant reduction

When Sir Howard Stringer took the reins of Sony worldwide in 2005 he outlined a strategy for an integrated company that leveraged the assets and operations of all Sony divisions to maximize the strength and profitability of the entire organization. IT plays an essential role in turning this strategy into an everyday reality and David Cortese, VP and Division CIO for Sony Pictures Home Entertainment, will be discussing the company’s progress as part of the Day One (June 27, 2007) CIO panel at the Entertainment Supply Chain Academy (ESCA) at the Century Plaza Hotel in Los Angeles. (Original story here.)

More Blogs