LG's appliance happening at New York City's Oculus: the InstaView refrigerator as performance art
LG delves into the connections among home design, consumer demographics and its 2016 OLED TVs
LG leveraged its Super Bowl ad with a countrywide series of pre-sale retail events for its LG Signature OLED TV
LG Electronics USA announced that it has promoted David VanderWaal to the position of vice president of marketing.
LG Electronics, exhibiting at the 2015 International CES, is greatly expanding its breadth and depth of OLED 4K Ultra HD and Ultra HD models in 2015. Eleven OLED models in eight series in both flat or curved versions ranging from 55 to 77 inches (with the 77-inch model a flexible screen that can be set to be either flat or curved), and 29 models of 4K Ultra HD TVs – nearly double the number offered in 2014 and ranging in screen size from 40 to 105 inches – will populate the 2015 LG lineup, said Tim Alessi, LG’s director of new product development. “Sixty percent of our total TV line in 2015 will be 4K,” he said at a pre-CES press conference outlining LG introductions.
David VanderWaal, head of marketing for LG Electronics USA, spoke to Dealerscope about the partnerships that will result in the 4K streaming by Amazon Digital Video later this fall of the “Cheek to Cheek LIVE!” Lincoln Center concert performance by Tony Bennett and Lady Gaga recorded this summer.