Dennis Marshall

Editor in chief of Dealerscope

“The online shopping phenomenon has been subtly disruptive to manufacturers. It has created a fundamental change in the way people shop – research, then buy. It has separated the ‘what’ you buy from the ‘where’ you buy it.” Dennis Marshall, vice president of marketing for SellPoint, an online digital video network that boasts a manufacturer client roster including Canon, Fuji, Epson, Toshiba, SanDisk, Panasonic and Sling Media, says his company is in the business of shortening the distance the Web has created between shopping and buying, via its series of content-rich “video tours” that take the online shopping experience past a picture and a

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