Donald Brewer

Editor in chief of Dealerscope

A team of industry veterans is rolling out a new way that CE brands can bring products to market. Debuting during the 2014 International CES is Prelaunch.com, a website that will connect early adopters with brands at the earliest stages of product availability – something its developers say will benefit the vendor, the early-adopting consumer and eventually, the performance of the product when it reaches the retail point of sale.

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