Dr. Dre

Editor in chief of Dealerscope

Apple Inc has held talks with Beats Electronics LLC, the audio technology firm co-founded by influential hip-hop producer Dr Dre and music mogul Jimmy Iovine, on a potential partnership involving Beats' planned music-streaming service, three people familiar with the situation told Reuters.

Apple Chief Executive Tim Cook met with Beats CEO Jimmy Iovine during a visit to Los Angeles in late February to find out more about Beats' "Project Daisy", a music subscription service the company announced in January but with scant detail, the sources said.

It's that bright red cord. For music junkies that trend toward the youthful, and play their tunes loud, headphones must have that cord. It's a not so subtle signifier that what's cradling the wearer's head are made by Beats Electronics, the company founded by hip hop royalty Dr. Dre and legendary music executive and producer Jimmy Iovine. Completing the dream team is Luke Wood, Beats' COO and the guy who runs the Santa Monica-based company on a day-to-day basis.

Naturally, Wood is also a music producer, and an on-again off-again guitarist

Beats Electronics president and COO Luke Wood says the company--which now dominates more than half of the headphones market--is laying down bigger tracks without abandoning its mission. "We always go back to 'How does it sound?'" What does a startup...

What does a startup sound like? To artist and producer Dr. Dre and Beats Electronics CEO Jimmy Iovine, the soundtrack of success is the insistent bass thump and synth hook of 50 Cent's platinum-selling hip hop anthem "In Da Club." The duo, along with president and COO Luke Wood

Last August, Taiwanese smartphone maker HTC paid $300 million for a 51 percent stake in Beats Electronics, the high-end headphones and speakers maker founded by founded by rapper Dr. Dre and famous music producer and American Idol regular Jimmy Iovine. So that should give Peter Chou, HTC's chief executive officer, the final say on whether Beats should buy online music service MOG. Reports in the New York Times, Business Insider and other media this week have said Beats is in late-stage negotiations to acquire MOG. During an interview at HTC headquarters

HTC is trying to encourage developers to write audio apps for its handsets. The phone manufacturer will provide API tools to developers so that they can write code that will bring Beats Audio into HTC mobile devices. HTC has already integrated Beats by Dr. Dre apps into its phones, including the new Sensation XL, which was rolled out earlier this month. HTC made a strategic investment of $300 million into Beats back in August. The investment was made in anticipation of creating tools that will let third party developers more


Late on Wednesday, officials from HTC Corp told my colleague Eric Savitz that they had agreed to invest $300 million in Beats Electronics, the joint venture between Dre and Interscope chief Jimmy Iovine that makes the popular Beats By Dre headphone line; the company will reportedly receive a 51% stake in Beats Electronics. HTC plans to use Beats’ technology — and cultural clout — to help catch rivals Nokia, Samsung and Apple in the fiercely competitive mobile market.

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