Ellen DeGeneres is a glowing example of relevant, breakthrough brand creativity. She perfectly represents a confluence of creativity and relevancy through her core sellable assets: Comedy, variety, acting, impactful actions and reactions. During her second hosting stint at the Oscars on Sunday, Ellen creatively orchestrated and effectuated her ambient brand arsenal. She mesmerized the room, enchanted and energized a star-hungry and panting viewing planet.
And the winner for best tweet: Ellen DeGeneres, who struck social-media gold for the Oscars and sponsor Samsung with the best selfie of the night. The...
Best Buy on Thursday gave away 400 Insignia TVs to audience members of Ellen DeGeneres' talk show, in connection with Earth Day and the DVD/Blu-ray release of "Avatar."