Ellen DeGeneres

Peter Weedfald is the Senior Vice President of Sales and Marketing for Sharp Home Appliances, and the author of Green Reign Leadership, a book designed to articulate the art of the possible towards leading business dreams into market reality. 

Ellen DeGeneres is a glowing example of relevant, breakthrough brand creativity. She perfectly represents a confluence of creativity and relevancy through her core sellable assets: Comedy, variety, acting, impactful actions and reactions. During her second hosting stint at the Oscars on Sunday, Ellen creatively orchestrated and effectuated her ambient brand arsenal. She mesmerized the room, enchanted and energized a star-hungry and panting viewing planet. 

Best Buy on Thursday gave away 400 Insignia TVs to audience members of Ellen DeGeneres' talk show, in connection with Earth Day and the DVD/Blu-ray release of "Avatar."

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