Figures Goldberg

Doing battery fulfillment online By Natalie Hope McDonald The Wizard of Oz operated under a similar motive: Not everything's what it seems. Or conversely: Sometimes there's a little man behind the curtain. For retailers, the illusion can be especially profitable in the battery market. According to Lenmar, a company that has spent the last year and a half building dot-com partnerships, retailers can offer products directly to consumers without having to stock each battery model and brand by using a simple link. "There are so many batteries out there for 10,000 different applications," explained Marty Goldberg, Lenmar's president. "There are 1,200 batteries

More Blogs