Frank DeMartin

Editor in chief of Dealerscope

Mitsubishi Digital Electronics America is covering numerous fronts in the war for 3D brand dominance in the second half, broadening the market territory it has already staked out in big screens. The company is promoting models in its 3D DLP and LaserVue categories, and is emphasizing the sound-performance aspects of its Unisen LED LCD TV lines.

Mitsubishi's Frank DeMartin talks about his company's efforts to help out retailers during tough times as well as Mitsubishi's plans for the future.  Filmed live at CEA LineShows.

What makes a TV stand out from a sea of others hanging from a retailer’s wall or sitting on a showroom floor? What makes dealing with one manufacturer different from another?

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