Gabriel Stricker

Google plans to close down its DTO/DTR (download-to-own/download-to-rent) video service on August 15, according to e-mails sent out to customers and subsequently posted on The Register and CNET. Users who purchased video through the service will be offered a Google Checkout bonus, as their purchases will no longer be viewable after the cutoff date. Google spokesperson Gabriel Stricker told The Register that Google will will now pursue video revenue through advertising, including a version of Google AdSense for video and various advertising strategies on YouTube.

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