Gary Drenik

Dual Ad and Hardware Visions By Gary Arlen President Arlen Communications Two-screen viewing — the increasingly common practice of watching TV and surfing the Web simultaneously — may be the most under-recognized opportunity electronics merchants and manufacturers have (not) seen in years. It's not just preteens who are keeping their eyes on the TV set and computer monitor simultaneously. At least one-third of PC households "regularly" surf while watching TV, and among some demographic groups — not surprisingly led by males aged 18 to 24 — the ratio climbs toward 70 percent who regularly or occasionally multitask on both

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