Gayle Sanders

About 40 years ago, Sam Walton told John Kiefer: "If you really want to see what's going to happen, you don't want to talk to old guys. You want to look at the kids. If you look at the kids in the sandbox, you can look at everything you need to know about marketing." At the time, Walton was opening up a chain of tiny variety stores across Arkansas and Kansas. The first Wal-Mart debuted in Rogers, Arkansas, in 1962. Kiefer's distribution business, Kief's Records & Stereo Supply, serviced the record departments in the first six Wal-Mart stores. The "look at the kids

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