Gonzalez

Today’s home theater power accessories are much more than simple surge protectors. Failing to attach power to home theater sales not only is a missed opportunity but a disservice to the customer. Still, many sales associates have only a vague understanding of exactly how power conditioners work. It’s difficult to demonstrate the benefits of a better quality power conditioner without a simple explanation to the customer. But once the device is hooked up, your customer will notice the difference it makes to image and sound quality. That experience will help close the sale. Most people know they need to protect their home theater and

It happens in discussions about upconversion or video scaling, during which everyone is talking about something different: de-interlacing, 3:2 pulldown, or other video processing. This is tech talk, so why bring it up to customers? When a customer buys a new big-screen HDTV, they’ll need to understand that not all programming is in high definition and must be upconverted. You’ll want to suggest they add an upconverted DVD player. To which their response will be “What’s that?” How do you explain it quickly without oversimplifying to the point of misinformation or discussing the complex algorithms of a video processor without losing your customer

With all we’ve been learning about HDTV and new technologies, it is rare to find a sales associate who confidently, comfortably and concisely can explain resolution and what makes one TV better than the other. I’ve heard misinformation and lots of hesitation—the former being a disservice to the customer, the latter resulting in a lost sale or nervous customer. Through my years of experience, research and conversations with the inventors of high definition, I offer you some simple ways to explain resolution and debunk some misinformation. How do you talk to the average customer about HDTV resolution without watching their eyes glaze over

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