J. Wagner

The electronics industry cranks out new digital products with the promise that they can work together in some capacity and make our lives more exciting. Merchandising these convergence products, however, can be an expensive hassle, one that is frustrating the retail ranks, with the possible exception of the national chains. The national chains, capable of leveraging sizeable internal and vendor resources, face a different challenge: how to execute and maintain a convergence merchandising effort over hundreds of store locations. The challenge is basic. Digital technology can create wonderful experiences, how can retail present those experiences to customers—to demonstrate what happens when you

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