Jacklyn Easton

By David Dritsas The electronic age has changed and continues to change the way retailers do business. It's changing the way consumers shop for electronics. But did you think that it could work to help you reduce your returns? This was the hot topics at the CEA Business Solutions Series in Los Angeles. The two-day event covered ground on topics from call center efficiency to available Web technology for increased consumer awareness and education. Day one concentrated heavily on the problem of returns and how to combat them. "We simplified owners manuals with pictures and diagrams and non-technical instructions," said Ira Miller, controller and director of financial

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