James Fishler

When LG was developing its first phablet, known globally as the Optimus Vu but in the U.S. as the Intuition, the head of the mobile division, J.S. Park, supposedly obsessed over the slide-top mechanism that covered the charging port, sending back prototype after prototype to his designers.

One was too fast, one was too loose, and another was too slow, according to a story related by James Fishler, head of marketing for LG's U.S. division, one he characterized as LG folklore. Park was convinced that the little detail was an important detail

LG Electronics said Monday that it has promoted James Fishler to the position of senior vice president of marketing and go-to-market operations.

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