Mike and Janet have just purchased some early holiday gifts: a laptop for Mike’s parents, smartphones for Janet’s parents, a gaming system and headphones for their kids, and a 50-inch screen for the family. The astute retailer also secured critical add-on sales in the form of accessories, guaranteeing pleasance for the recipients.

Make sure your eyes are always wide open looking for ways to solve the problems, needs and wants of your customers? That attention always leads to increased sales, profits and customer loyalty, things that none of us can take advantage of in these tough times.

One day a wise old German shepherd starts chasing rabbits and before long he becomes lost. As he wandered about, the shepherd sees a leopard heading his way, obviously with the intention of eating him for lunch. “Uh, oh,” the wise old shepherd thinks, “I’m in deep doo-doo now!” Noticing some bones on the ground close by, he immediately settles down to chew on the bones with his back to the approaching cat. Just as the leopard is about to leap, the dog loudly said, “Boy, that was one delicious leopard! I wonder, if there are any more around here?” Hearing this, the young

My friend Bill Tucker, president of the Florida Building Material Association, recently wrote in his association publication e-BLUEPRINT: “The members of one of our business round tables were discussing how to increase sales, when one of them commented on the need for training. Without thinking, I quickly reminded him that during the construction boom, few members attended the numerous sales courses offered by FBMA. That’s the way it is; when shooting fish in a barrel, you don’t need to learn how to aim. “How many salespeople are sitting around waiting for someone to call?,” he continued. “How many are still hawking the

The more you know about your customers and competition the more your business thrives Years ago I was embarrassed in front of a customer because I did not remember his wife’s name. I should have remembered her name because they had purchased electronics, furniture, appliances and tires from me for more than a dozen years. I vowed this would never happen again. Since I have a terrible memory I started writing everything down about every customer on white index cards. Everything: name, address, telephone number, fax number, spouses name, every birth date of every member of the family, mother and father in-laws

I just wanted to take the time today to thank you so much for helping me increase my sales. Thank you for helping me take your customers away from you. Thank you for enabling me to not only hold my own, but actually increase my profits during this major slowdown in business. You’ve done so much to help me lately that you probably don’t even realize it. Let me count the ways. Your lame, slack and lifeless marketing efforts (if you could even call them that) and utter uselessness in building customer relationships have helped my business tremendously. Not only have your apathy

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