Jarod Smith

The perils of customer dissatisfaction Ringing up a sale, though it may seem like success, does not always guarantee a fat bottom line, especially if within a few short days, that same customer who happily waltzed out of the store with his or her new television set reappears with a glum look and sales receipt in hand. Product returns are a common phenomenon for any retailer. In some cases, products fail, don't work with existing technology or just end up being too complicated to operate, inspiring confused consumers to unload it. But that doesn't mean that there aren't effective ways of limiting the

Has 2003 been an improvement over 2002? What are the biggest technology trends and how is the market dealing with them? What will people want in 2004? These are just some of the questions we face every time we close the book on one year and open it for another. We took those questions to leaders in the consumer electronics industry and offer you their insights. What was your biggest-selling product category? Frank Sadowski, vice president of consumer electronics merchandising, Amazon.com Digital Cameras. The products continue to improve in technology and offer great value to consumers. Marty Goldberg, president, Lenmar In 2003, Lenmar

DBL Distributing Goes Undercover to Manage Retail E-Commerce Sales By Natalie Hope McDonald Its square footage may have expanded and inventory grown, but DBL Distributing's owner and founder David Lorsch still counts on one thing being the same — his dalmations. "It was literally me and my wife, and soon thereafter, a dalmatian," said Lorsch, describing the earliest days at DBL when the husband-and-wife team would work on catalog mailings with canine in tow. With a dog run in his office today, Lorsch admits that his pets have become a kind of trademark for the company. "They come to work Tuesdays and Thursdays,"

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