Jeff Hoover President

Retail rules no longer apply when you start to build a custom installation business By Jeff Hoover President, AudioAdvisors Inc. President, CEDIA This is the first in what will be a series of columns written by prominent CEDIA custom installers—myself, included—to provide Dealerscope readers an education tool on specific problems you may encounter when moving into the custom business. You'll learn about the nuts and bolts of such subjects as project engineering, project management, training, job costing, labor estimating techniques, and compensation. From the art of the proposal to customer retention practices, these articles will help you understand the world

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