iBiquity Digital Corp. announced last week that its HD Radio technology will come standard in the new 2009 Model Year 7 Series and 6 Series from BMW. The technology will come factory-installed in the German luxury cars.
HD Radio gets a boost in support, but can it make it big in the coming year? For many years terrestrial radio, on its own merit, has been a bit of an after thought when it comes to new products. There are some exceptions—the Tivoli Model One and Bose Wave Radio, to name two—and satellite radio has taken center stage lately. Radio simply has not been an exciting category. But all that could change with HD Radio, a digital method of broadcasting better quality AM/FM signals that has the FCC stamp of approval. It has gotten quite a bit of press over the
Digital Radio goes live this year. Will you be ready? By David Dritsas It has been four years in the making: Once-competitive technology companies Lucent Digital Radio and USA Digital Radio combined to become iBiquity Digital Corporation, which strove for nearly two years to bring terrestrial digital radio to fruition. In October 2002, the FCC granted this wish; this year, radio stations are upgrading their equipment in response, and vendors are introducing compatible receivers. As stations go live, questions loom as to just how this new technology is going to change the market, and what benefits are real enough for retailers to demonstrate to