“Here’s what’s going on in an electronics customer’s head: ‘What will allow me to become the person I aspire to be? I know now my life is going to be a constant upgrade. Which new product is going to give me more time and, these days, more privacy? Which digital leeches are going to free me up to time-shift and control my media so I can sleep in, walk my dog, work from home, and watch old Battlestar Gallactica episodes on the airplane?’” Jeff Kallay, “The Experience Evangelist” with TargetX, an Interactive Solutions Marketing Firm based in Philadelphia, Pa.
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