Dealerscope Editor-in-Chief Jeff O’Heir recently sat down with Sennheiser co-CEOs, Andreas and Daniel Sennheiser, who were named to the role last October, at the company headquarters in Wedemark, Germany, to discuss changes in the company, the new Momentum line of headphones and additions to the company’s U.S. dealer programs and relationships. In this portion of the interview, the second of three, the brothers started off by talking about the need to do a better job delivering the full Sennheiser package – mainly through online marketing and new social media initiatives to U.S. consumers. Go to Dealerscope.com for the first part of the interview and stay tune for the final installment.
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Pro Group will eventually change its name to ProSource to avoid confusion.