Jeff Tedesco

Complementing the rise in digital media servers and hard drive portable players is a potential consumer headache—time spent ripping a massive music collection. At least in the opinion of Jeff Tedesco, CEO and Founder of Ready To Play, a Palo Alto company that is working with retailers and integrators to offer it's service of encoding music files for consumers. "For the retailer it doubles the price of the ticket," says Tedesco, who explained the Ready To Play has been offering its services to consumers via its web site, but now is extending its reach as a service sold in the retail channel. Tedesco sees

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