Jen-Hsun Huang

When Sony Corp. releases the PlayStation 4, Nvidia Corp.'s signature graphics chips won't be on the parts list. Nvidia Chief Executive Officer Jen-Hsun Huang figures that players have already left the living room.

Huang has come up with a hand-held gaming device from Nvidia itself. The executive, who co-founded the chipmaker in 1993, has pushed it toward smartphones and tablets as those products demand better graphics for games and videos. Now he's looking to seed a future centered on mobile-game platforms like Google Inc.'s Android, which is free to license

Nvidia, best known for its high-end graphics chips, will generate the vast majority of its revenue from its now burgeoning mobile-processor business, according to outspoken chief executive Jen-Hsun Huang. Huang, speaking to a roundtable of reporters on Tuesday, said he expects revenue from its mobile-chip business to grow tenfold, to $20bn (£12.5bn) by 2015. In comparison, the graphics processor business is expected to grow 75 percent, to $7bn, in the same time frame. "We'll be quite a force to contend with," Huang said.

Apple's iPad is finally about to get some real competition. At least according to Jen-Hsun Huang, co-founder and chief executive of chip designer Nvidia.

In under three years, he says tablets using Google's Android platform -- and his company's processors -- could overtake Apple Inc's red-hot iPad as improved versions and more applications hit the market.

That would be about how long it took smartphones running Google's Android software to overtake the iPhone.

"The Android phone took only two and a half years to achieve the momentum that we're talking about.

Android 3.0 tablets aren't selling well because their creators don't understand retail, NVIDIA chief Jen-Hsun Huang said in a talk conducted on Thursday.

He believed that early manufacturers, so far including Acer, ASUS, Dell, LG, and Motorola, didn't understand how to sell their tablets at retail. Although not mentioning Apple by name, he implied to CNET that the iPad's lower pricing, clearer marketing, and better buying experience at retail were all impacting the chances of tablets like the Motorola Xoom, which he singled out as an example of what went wrong.

Chief Executive Jen-Hsun Huang learned firsthand how pervasive -- and demanding -- mobile devices can be. When he tried to demonstrate a tablet computer at the Consumer Electronics Show on Wednesday, so many people in the audience had their devices connected to the Web that the network collapsed and his presentation short-circuited after a few minutes. "You guys suck," he said. Huang's widely discussed crack betrayed a private sentiment shared by some of technology's old guard, who face the painful task of reinvention as the mobile Internet eclipses the personal computer

We know that a number of Android tablets are coming in the next couple of months. But will these devices be able to compete with Apple’s iPad, which is currently dominating the market?

According to Nvidia CEO Jen-Hsun Huang, not only will the new Android tablets be competitive, they’ll be better than the iPad in many areas.

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