Jennifer Warren

RadioShack announced the hiring of two executives this week, with Jennifer Warren named senior vice president and chief marketing officer and Michael DeFazio senior vice president for store concepts.

RadioShack added two professionals to its senior management team Thursday, including a chief marketing officer and an executive to oversee store concepts who has already been working on a new prototype.

Jennifer Warren was named senior vice president and chief marketing officer, and Michael DeFazio was named senior vice president for store concepts.

Warren will lead RadioShack's marketing, including brand strategy, advertising, corporate communications, social media and online customer experience, the company said.

She joins the Fort Worth-based consumer electronics chain from marketing agency Razorfish in Austin.

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