Jesse Rotman

By Janet Pinkerton At the 2002 International CES, some FRS and weather alert radio manufacturers were talking up the future prospect of offering "All Hazard Alert Radios"—radios that will broadcast civil emergency announcements in addition to weather warnings and alerts. Spurred by the events of September 11, a group of weather radio manufacturers and service providers are lobbying federal agencies to tap the National Oceanic & Atmospheric Administration (NOAA) VHF-based weather alert system as a public emergency broadcast system. According to Jesse Rotman, director of marketing and sales for the content service Page Update, Inc., RadioShack executives representing the group met with Homeland Security Director Tom Ridge

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