Jessie Taxe

Batteries and the bottom line By Natalie Hope McDonald It's a fairly simple equation: The more portable electronics products consumers buy, the more batteries are sold. And those portable electronics products have been enjoying an upsurge in popularity lately so it's not surprising that according to 2003 AC Nielsen Panel Data, the dollar sales of lithium AA batteries grew 25 percent in 2003. To answer the call for more power, the usual suspects have all introduced bigger, juicier batteries with the promise of longer life spans. Lesser-known manufacturers are also getting out there. For instance, Electric Fuel, a newcomer on the market, has made its debut with

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