Jim Avato

“’Lifestyle’ is a buzzword now. It’s a way to sell accessories across traditional demographics. If you see a photograph of kids swimming, that’s appealing to grandparents, parents, and young people, male and female. So, accessories packaging is getting better, it draws the customer’s attention and makes accessories more self-service. Plus, retailers are starting to position accessories out next to the product in displays with lifestyle themes, not in the back room or along a back wall. Customers see those accessories tailored to their specific life experiences. You’ll see this focus playing a much bigger role in CE marketing.” - Jim Avato, Marketing Manager for

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