Jim Bakke

David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.

Retail Advice: Vendor Sponsored Postcards Bill Brennan of Foremost Appliances in Chantilly, Va., recently shared with NARDA a great and very cost-effective way to get the word out about your special programs or upcoming events: oversize advertising postcards funded by your vendors. Working with a graphic designer, Brennan developed and mailed postcards to 3,000 home developers in his area. The cost, which was just under $2,000, was paid by the vendor whose product was featured, AGA. Brennan’s goal with the program is to provide a regular series of attractive postcards showcasing new and interesting products that are available at Foremost Appliances. Overall response to his

Sub-Zero, usually tasked with storing wine, has taken to blogging about it. On Sub-Zero’s Web site, there is now a blog dedicated to all things wine, written by experts in the field. Master Sommelier Andrea Immer Robinson, Gourmet magazine wine consultant Michael Green and James Beard Award winner Anthony Dias Blue each contribute entries to the blog, on topics ranging from (naturally) how to best store wine to which DVDs go with which selections. Says Sub-Zero Freezer Company CEO Jim Bakke, “Our mission is to continually innovate, and fostering a dialogue through a wine blog will help us stay focused on

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