Jim Braun

Founded in 1927, Dual Electronics has made many contributions to the development and distribution of consumer electronics. As a long-established brand name, Dual has renewed its role as an industry innovator. During the 21st century, Dual Electronics Corporation has taken the path to gain a Top 5 market share rank in a recent NPD Intelect listing—an impressive position for any company to reach, regardless of age. The revitalization of Dual began in 2003 with a dedicated team of consumer electronics veterans who continue to share a vision of designing and manufacturing the most technically advanced audio/video products on the market at affordable price points.

China's booming electronics manufacturing base is set to change U.S. business and branding models forever. By Janet Pinkerton and Joe Paone Not since the arrival of Japanese CE products on these shores during the 1960s has such a fundamental change in the industry fabric occurred as the recent ascendancy of Chinese manufacturers and products. For many years numerous retailers have sourced inexpensive Chinese products and offered them as house brands or impulse buys. Now, however, Chinese companies are building brands, perfecting production, ramping up R&D, delivering innovative features, and they are in a position to change the industry as we know it, for good

By David Dritsas April 8th, 2003 — Audio products with the Dual Audio brand name will be hitting retail shelves this week. The formerly German-owned brand name is being used by the newly formed Namsung America, Inc., a Nansung Corporation of Korea subsidiary that was formed in January by former Recoton executives. The new company will enter the market with lower priced home and mobile electronics audio products, with 12V head units, speakers and amplifiers shipping at the end of this week and home speakers shipping in May. The company is led by a management team of Jim Braun, Namsung America president and CEO,

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