Jim Litwin

David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.

Vertis Communications recently revealed the results of their “Customer Focus Tech Savvy” study, which indicates that Generation Y women (born between 1977 and 1994) have a greater affinity for CE products than their male counterparts or adults in general in several key categories. 28 percent of Generation Y women plan on buying a digital camera in the next year versus 21 percent of Generation Y men. In the personal computer market, Generation Y women are more prone to buy than Generation Y men by 6 percent. Where 25 percent of Generation Y women women wish to buy a cell phone with

Vertis’ Consumer Focus 2006: Home Electronics study recently concluded that 29 percent of adults categorize brand name as the most important factor, after price, when deciding where to make a home electronics purchase. This is a drop from the 40 percent who considered brand name important in 2004. 19 percent consider discounts and coupons to be the most important factor, up from 15 percent in 2004. Jim Litwin, vice president, market insights at Vertis says, “Findings from the study show circulars are an effective medium to reach home electronic consumers, therefore marketers looking to communicate offers to consumers should consider advertising

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