Jim Palumbo

Editor in chief of Dealerscope

The four-member Plasma Display Coalition, whose members include Hitachi, LG, Panasonic and Pioneer, has just processed the results of its first major online survey of 1,200 plasma TV buyers. The recently completed survey shows that 98 percent of respondents cite “excellent” or “good” picture quality to be a chief reason for their decision to opt for the technology. According to Coalition president Jim Palumbo, that result, along with buyers’ expression of satisfaction with plasma’s picture resolution and screen-size options, “validates what we already suspected.” And those “plasma positives” are being driven home to customers in the 50,000 high-quality, shirt-pocket-size, crib-sheet-style brochure

With LCD TVs getting ever larger, cheaper and more widely available, some prominent top-tier plasma manufacturers are uniting to win retailer and consumer hearts and minds. The Plasma Display Coalition (PDC), a group founded by the U.S. branches of Hitachi, LG, Panasonic and Pioneer to “promote the growth of plasma TV in the United States as well as encourage the understanding of the benefits and future potential of plasma TV,” said it is “committed to driving home the facts on plasma” and giving consumers “clear and accurate information regarding their HDTV choices” through a new educational initiative. “Perhaps for the first time ever, major

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