Jimmy Iovine

Editor in chief of Dealerscope

Beats has been rumored for some time to be looking to expand its music empire beyond designer headphones, and it looks like the company might have taken the first steps toward making that a reality. After spinning off “Project Daisy” — a rumored music streaming service to compete withSpotify – into its own company, Reuters reports that  Beats CEO Jimmy Iovine met with his Apple counterpart Tim Cook in late February to talk about… something.

Apple Inc has held talks with Beats Electronics LLC, the audio technology firm co-founded by influential hip-hop producer Dr Dre and music mogul Jimmy Iovine, on a potential partnership involving Beats' planned music-streaming service, three people familiar with the situation told Reuters.

Apple Chief Executive Tim Cook met with Beats CEO Jimmy Iovine during a visit to Los Angeles in late February to find out more about Beats' "Project Daisy", a music subscription service the company announced in January but with scant detail, the sources said.

Beats Electronics, the maker of high-end headphones, will launch its own on-demand music streaming service this summer, Jimmy Iovine, the chairman of Interscope Geffen A&M and Beats' co-founder, announced Tuesday at the AllThingsD Dive Into Media conference.

Iovine said the service, which will be called Beats, will rely heavily on hand-curated lists to differentiate itself from the current pack of music services, including Spotify, Rhapsody, Muve, Slacker and others.

"We are making tons and tons of curated lists," Iovine said. "If you go the gym, we'll know where you are.

It's that bright red cord. For music junkies that trend toward the youthful, and play their tunes loud, headphones must have that cord. It's a not so subtle signifier that what's cradling the wearer's head are made by Beats Electronics, the company founded by hip hop royalty Dr. Dre and legendary music executive and producer Jimmy Iovine. Completing the dream team is Luke Wood, Beats' COO and the guy who runs the Santa Monica-based company on a day-to-day basis.

Naturally, Wood is also a music producer, and an on-again off-again guitarist

Beats Electronics president and COO Luke Wood says the company--which now dominates more than half of the headphones market--is laying down bigger tracks without abandoning its mission. "We always go back to 'How does it sound?'" What does a startup...

What does a startup sound like? To artist and producer Dr. Dre and Beats Electronics CEO Jimmy Iovine, the soundtrack of success is the insistent bass thump and synth hook of 50 Cent's platinum-selling hip hop anthem "In Da Club." The duo, along with president and COO Luke Wood

For a couple of weeks now, rumors have swirled that Beats Electronics, the headphone maker, will acquire MOG, a music subscription service similar to Spotify (except without all the users). While Jimmy Iovine, the chairman of Interscope Geffen A&M Records and a Beats co-founder, declines to confirm the rumors, he's clearly ready to try his hand at the music subscription game.

"We are looking at this area," Iovine says. "Right now, subscription music online is culturally inadequate. It needs feel. It needs culture. What Apple has in the downloading world

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