Jimmy Ralph

Imagine being able to add thousands of dollars of profitability to a location per month without increasing any overhead. How, you ask? One word: accessories. For many wireless retailer accessory sales are an afterthought—a category that provides some incremental sales and profitability, but one in which the true potential remains untapped. From a consumer standpoint, accessories are both needed and wanted. Utilitarian accessories such as car chargers, carrying cases and handsfree are basic necessities of operating a wireless phone and, in some cases, even mandated by state law. These are the type of accessories that customers need, but far too often retailers

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