Joanna Lauren Duffy

Of more than 900 stores nationwide, Best Buy operates 251 locations focused on Hispanic consumers. “Hispanics make a significant impact on our business today,” said Joanna Lauren Duffy, vice president of Best Buy’s media relations and global consumer marketing in New York. “We expect them to account for a large percent of our growth in the next three years.” That’s why at select Best Buy locations, you’ll likely find an emphasis placed on Spanish-language services. “Bilingual employees wear name tags indicating their language abilities,” Duffy said. “We have also implemented an integrated bilingual in-store experience in these 251 stores, including bilingual signage, brochures and

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