Joseph Loomis

Age: 31 Birthplace: Smithtown, N.Y. Education: B.S., Electrical Engineering, University of Florida Career History: A founding partner of Net Enforcers, Loomis created a software program to protect brands from unauthorized Internet sales and false merchandise. He has over a decade of experience in electrical engineering, Internet technology and consumer electronics. He served six years in the U.S. government, performing counter-intelligence missions under Top Secret clearance from the Secretary of State. He is an expert in online piracy and counter-intelligence methodology. Greatest Business Achievements: “Developing a solution with enough vision that when the timing and need for the solution was apparent, the solution was

Transshipped At A Cost The resale of products at wholesale is pervasive, but some are bolstering efforts to keep it in check. By Janet Pinkerton This scenario may sound familiar: A fulfillment house legitimately purchases 4,000 camcorders directly from a vendor at a good price, taking delivery over six months time for a premium rewards program. But at the program's end there are 100 left over in inventory and so the fulfillment house turns around and sells off the remaining camcorders at wholesale "on the streets" to other retailers. It's called transshipping, and it's an all-to-common practice at all levels of retail that few

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